Sarah, Author at Lawn Solutions Australia - Page 6 of 39

How GoTurf Transformed The Online Customer Experience

Our GoTurf farm, spanning over 150 hectares of turf, is tucked away behind dirt roads off the Bruce Highway. Surrounded by the Glass House Mountains and the Pumicestone Passage, it’s a strikingly beautiful location, but one that’s hidden from view.

For decades, we’ve mainly been wholesale, supplying resellers and fellow farms. We used to believe it wasn’t possible to sell turf online. After all, it’s a high-value purchase with customers typically spending thousands of dollars at a time. We thought they’d likely need to see us at the farm or a store first, and our numbers at the time supported that notion. Website conversion sat at 0.2%, meaning 99.8% of visitors were visiting our website but weren’t placing orders. The phone was almost our sole connection to retail, with 90% of retail orders being placed there.

If we wanted to grow direct-to-customer revenue, we didn’t have the advantage of high-traffic exposure that comes with main road frontage. As a family-owned operation with a lean team to grow, harvest, and deliver orders, we had to shift to digital channels for visibility and technology for operations.

Fast forward to 2025: We’re accepting the award for “Best Website Experience” at the 2025 Lawn Solutions Australia Conference and have seen a 350% increase in online orders. Here are the steps we took to get these results.

go turf brendale

Building The Right Team

Our team are turf experts. Rather than try to master unfamiliar territory, we made a call to bring in digital specialists for website management, building our tech stack, conversion optimisation, and content creation. We reached out and brought contractors on board to assemble the team with the right expertise.

In doing so, we had answers immediately. Our 0.2% conversion rate wasn’t a product problem – it was a user experience problem. Ordering online was complex, from calculating quantities to understanding installation options. By combining our knowledge with digital expertise, the team set out to deliver online what we’d always provided over the phone.

Implementing The Right Technology

There are a lot of moving parts to turf farming, and the focus was on seamless integration. Our digital team moved us over to Shopify to handle our e-commerce front-end, and Turfware to manage our entire operation, including customer management, order processing, harvesting schedules, delivery routing, payment processing and more.

When you place orders online at goturf. com.au, everything flows automatically from Shopify to Turfware. Our team on the farm get their harvesting schedules, our drivers get optimised routes, delivery photos are captured and stored, and TurfWare (Turf Management Software) communicates all those updates to Klaviyo (email marketing provider), which then sends automated updates to customers via text and email.

With our tech stack, we were able to manage inventory across multiple locations while handling shipping calculations, delivery availability, and pickup scheduling. It eliminates manual data entry, reduces errors that cost time and customer confidence, and means our team can focus on what we do best: provide premium turf.

Go turf delivery

Meeting Customers Where They Are

One of the biggest challenges we faced was: how do you make complex turf orders as simple as phone conversations? The team implemented dynamic pricing that automatically adjusts for site preparation and installation services and created guided questionnaires recommending varieties based on soil conditions, sun exposure, and intended use.

We also added order weight displays for pickup planning, prominent “Call Us” buttons for queries, and volume discounts that automatically apply.

One thing that surprised us in this digital transformation: a significant portion of online orders came outside traditional business hours. Turns out people are looking into their turf projects well before and after work. This means we’re now capturing sales we’d never captured before with phone-only operations. Our online channels are working for us 24/7.

Now, our website isn’t set-and-forget. It’s continuously optimised based on customer behaviour, whether implementing installation quote forms or answering new frequently asked questions. We’ve also introduced review routing to give us a chance to reach a resolution if anyone happens to have less than 10/10 experience and get to see the feedback of satisfied customers across Google and Facebook reviews.

go turf brendale

A Simple Social Strategy

Our content approach is straightforward: if customers ask us questions, no doubt others are searching for those answers online too. We address common industry queries across all channels – from soil preparation techniques and new lawn care to suitable pickup vehicles and turf maintenance needs.

Our social media isn’t about selling but about creating genuine community and providing helpful advice. We show the complete turf journey: sunrise harvests, the process from farm to installation, behind- the-scenes moments, maintenance advice, and customer transformations.

go turf turfware

It’s Not All Digital

Our transformation wasn’t about choosing between digital and traditional channels. It was about creating an integrated system serving customers; however they engage.

We know some customers will always prefer face-to-face interaction, and while our Beerburrum location wasn’t a convenient location for most of our service areas, our Brendale Showroom opened in 2023, providing convenient access to products, equipment, and in-person advice. Some of the social media conversations we have led to talking to our team at Brendale, others to online orders, meaning a strong online presence drives offline engagement too.

This model works for our lean team while maintaining consistent service quality across phone, online, and in-person interactions.

What We’ve Learned

People do buy high-value turf online, provided the experience matches professional expectations and you can successfully transition to digital-first operations without losing the personal service that built your business. Our 350% increase in online orders proves digital transformation isn’t about abandoning what works, but extending your customer service excellence into digital channels.

Start with your customers’ needs, build the right team around the challenge, and let technology strengthen what you already do well.

The transformation is worth it, and it means you’ll serve your customers better along the way.

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Transforming Streetscapes – Shellharbour, NSW

In the pursuit of sustainable urban landscapes, local councils are increasingly turning to turf solutions that combine visual appeal with long-term efficiency. Shellharbour City Council’s roundabout redevelopments in Oak Flats and Shellharbour, NSW, provides a striking example of how the right turf selection can deliver lasting benefits for both communities and maintenance teams.

Oak Flats Project

The Central Avenue and Pioneer Drive roundabout was originally landscaped as a garden bed near key public infrastructure. This is a high-traffic location that presented ongoing maintenance challenges for council with frequent gardening, traffic control measures, and significant water use. This made upkeep costly and labour-intensive, while exposing workers to safety risks.

In April 2021, Shellharbour City Council embarked on a major landscaping upgrade. After community consultation and design discussions with NSW Police, the council removed the garden beds and vegetation, prepared the soil, and installed a smart irrigation system. A thick base of washed-river sand (150–250mm) was laid before installing Sir Grange Zoysia, a fine-bladed, low maintenance turf variety. Complementary small trees were also planted to enhance the site’s visual appeal. The Sir Grange Zoysia was supplied by local turf producer Turfco. The team at Turfco worked with council throughout the entire project – from preparation, installation, right through to post-install establishment, to ensure the projects success.

Turfco operates across more than 200 acres on multiple farms in the Berry region in NSW. Family-owned and operated, the business is focused on quality, service, and providing innovative turf solutions.

Beyond residential lawns, Turfco has been at the forefront of council landscaping with Sir Grange Zoysia providing a superior alternative to other ground coverings or mulch in high-traffic areas like roundabouts, medians, and roadside verges. Sir Grange delivers a lush, low-maintenance, uniform appearance while naturally suppressing weeds, reducing herbicide use, and lowering long-term maintenance costs. Unlike mulch, which scatters, decomposes, or needs replacement, Sir Grange establishes as a living surface that improves with time.

Post-installation, maintenance needs dropped dramatically:

  • Mowing and visits reduced from ten per year to just two
  • Fertilising was reduced to one treatment, then phased out entirely after a year
  • Watering requirements were eliminated after establishment
  • Traffic control costs cut to occasional, needs-based visits at $150 each
  • Labour inputs minimised, freeing staff for other council priorities

Nine months after installation, the roundabout maintained a lush, green look with virtually no ongoing intervention, a stark contrast to the high-maintenance approach of the past.

Shellharbour Project

The Croome Road roundabout in Shellharbour is the location of sculptures known as the “Cowabout,” created by artist Jane Cavanough, which were relocated there from the Albion Park Community Centre. Shellharbour City Council completed this project in September 2025, fully funded by existing resources, to add a local artistic feature to the existing roundabout and to alleviate existing issues by installing 1,200sqm of Sir Grange Zoysia once again.

Sir Grange Roundabout

Council was fortunate to have a great group of 1st and 2nd year Council apprentices on site, learning how to properly lay turf from their expert team. It was a great team effort and a valuable skill-sharing experience.

Several successful installations have occurred since the first roundabout was completed back in 2021, with Council adopting Sir Grange in a range of areas with similar benefits.

Long-Term Benefits

The Shellharbour project highlights how a strategic choice of turf can achieve multiple objectives:

  • Aesthetic Value – Year-round, lush green appearance
  • Durability – Excellent drought tolerance and resilience
  • Environmental Impact – Significant reduction in water and chemical use
  • Public Satisfaction – Visibly improved public space
  • Operational Efficiency – Council resources redirected to higher-priority areas
  • Safety – Fewer hours spent by staff in high-risk road environments
  • Urban Cooling – Turf’s natural cooling effect reduces local heat levels

Sir Grange Roundabout

Quality Assurance

Sir Grange Zoysia is AusGAP-certified, guaranteeing genetic purity, production quality, and installation standards. This program, supported by Turfco, ensures every turf roll meets stringent industry benchmarks.

Shellharbour City Council’s investment in Sir Grange Zoysia demonstrates that sustainable landscaping is not just an environmental choice but a cost-saving, safety-enhancing, and community-pleasing solution. By replacing high-maintenance garden beds with premium turf, the council has created a visually stunning roundabout that will remain beautiful and resilient for years to come.

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‘The Future of Turfgrass’ Roadshow

Presented by Lawn Solutions Australia

In a rare treat for the Australian turf industry, Lawn Solutions Australia (LSA) brought together leading voices in turf science, local government, and sports turf management for two major events in September 2025 under the banner: ‘The Future of Turfgrass’. Held in South Australia and New South Wales respectively, these gatherings offered practical insights, research updates, and on-the-ground experience for turf professionals from golf clubs, local government, and turf farms.

With over 135 industry delegates attending across both events, the appetite for innovation, sustainability, and better outcomes for end users was clear and the momentum continues to build.

Glenelg Golf Club

The first event took place on September 23 at the prestigious Glenelg Golf Club in South Australia. More than 65 attendees from across the turf spectrum, including local government reps, turf producers, contractors, and agronomists, took part in a full day of learning.

tiftuf roadshow

The morning kicked off with a guided course tour led by superintendent Tim Warren, offering a behind-the-scenes look at the club’s turf management practices. Delegates were able to see first-hand how Glenelg’s team maintains championship-level conditions, and how newer turf varieties are performing under real-world pressures.

Inside the clubhouse, the program delivered expert insights from across the industry:

  • Caine James – AusGAP, drawing from his extensive local government experience, shared practical outcomes from using TifTuf in council spaces, highlighting its drought tolerance, aesthetic performance, and maintenance advantages.
  • Scott Rowe, former Open Spaces Manager for Shellharbour City Council, focused on the compelling performance of unmown Sir Grange Zoysia. His case studies demonstrated not only strong wear tolerance but major savings in mowing and maintenance, particularly for challenging or passive green spaces.
  • Representing Syngenta, Michael Bradbury detailed how their suite of turf protection products, from fungicides to growth regulators, can enhance both the longevity and performance of premium turf varieties. Michael’s presentation provided clear, actionable benefits for contractors and managers aiming for the highest standards with tighter budgets.
  • To round out the day, Dr. Brian Schwartz, respected turfgrass breeder and researcher from the University of Georgia, US, gave a deep dive into recent trial results on TifTuf. Dr. Schwartz’s session also included a fascinating overview of the university’s breeding program, showing how decades of genetic development are delivering tangible results for today’s turf managers.

Sports Turf in the Spotlight in Maitland

Just a week later, on September 30, the action shifted to Maitland Regional Athletics Centre in New South Wales, and again, the industry turned up in force, with over 70 local government delegates in attendance.

tiftuf roadshow

After a warm welcome and coffee, the group toured the facility with grounds manager Adam Niall, whose attention to detail and pride in the venue’s surface was obvious. Delegates saw the impact of well-chosen turf varieties combined with smart management, a theme carried through into the presentations.

Both events were a reminder of how important in-person industry days are, not just for learning, but for building connections and sharing knowledge across sectors. These kinds of gatherings are rare in the turf world, and Lawn Solutions Australia is proud to have provided a platform for such meaningful exchange.

Special thanks go to:

Tim Warren and the Glenelg Golf Club team, for hosting and showcasing their immaculate grounds. Adam Niall and Maitland City Council, for opening the gates to one of the region’s finest sports facilities.

Our supporting partner, Syngenta, whose expertise and ongoing commitment to the industry helped make both days a success. Plus, special thanks to Dr. Brian Schwartz travelling over from the US, whose depth of knowledge and global perspective continues to elevate the standard of turfgrass in Australia and the world.

As the turf industry continues to evolve, with pressures from climate, water restrictions, and budget constraints, it’s clear that science-backed solutions and real-world experience are more important than ever.

Events like these prove that when turf professionals come together, the future of turfgrass gets a little brighter, smarter, and a lot more sustainable.

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Growing a Sporting Future for Echuca

A MILESTONE PROJECT SUPPORTING SPORT, EDUCATION, AND COMMUNITY

Coolabah Turf has played a leading role in bringing to life one of Echuca’s most exciting new community assets: a world- class sporting oval at St Joseph’s College’s new Kildare Campus. The project marks a major milestone for the region, delivering a premium-grade TifTuf Hybrid Bermuda oval the size of the MCG, designed to support both elite school sports programs and the wider community.

A New Chapter for St Joseph’s College

The new Kildare Campus, located about five kilometres west of Echuca’s main Brigidine Campus, was established to cater to the college’s growing student population, particularly across Years 7 to 9. With more than 500 students on site, the inclusion of expansive green play space was a top priority in the planning process.

The school’s rich sporting culture, including a proud history of AFL success and collaborative links with European soccer clubs, demanded a surface capable of meeting professional performance standards. The result is a state-of-the-art sporting precinct featuring an AFL-specified oval and a future soccer pitch, with plans in place for additional athletic facilities.

coolabah oval

Coolabah Turf

Coolabah Turf, based in Echuca, is renowned across Australia for producing premium instant turf for homes, schools, sports clubs, and public spaces. With a mission to inspire Australians to “ditch screen time for green time,” the company is deeply committed to projects that promote community wellbeing and outdoor recreation.

For this development, Coolabah Turf not only supplied the TifTuf turf but also provided ongoing consultancy throughout the planning, irrigation, installation, and establishment stages. Frequent site visits, expert guidance, and early-stage mowing programs ensured that the oval achieved the highest possible standard.

Project Timeline

Civil works commenced: July 2024 Irrigation installation: December 2024 Turf installation: January 2025 Opened for active use: August 2025

coolabah oval

Reflecting their strong community values, Coolabah Turf also made a generous turf donation to help bring the project to life, a contribution that will benefit generations of students and athletes to come.

“We’re thrilled to see St Joseph’s students and the wider Echuca community gaining access to a premium sporting surface that will encourage active, outdoor lifestyles for years to come,” said Coolabah Turf.

Supporting a growing region

The new TifTuf oval represents more than just a school facility. It is a crucial addition to a region experiencing rapid population growth and increased demand for sporting infrastructure. Existing venues like Victoria Park, home to both the Echuca Senior and Junior Football Clubs, are operating at capacity and are soon to undergo major redevelopment works that will temporarily displace local programs.

Recognising this need, St Joseph’s College and the Echuca Junior Football Club forged a partnership that will see the oval shared for both training and competition from 2025 onwards. The AFL has supported the initiative with a $200,000 contribution toward high-quality lighting infrastructure, ensuring the facility is suitable for night training and community events.

Local collaboration has been central to the project’s success. The college’s project management team prioritised local expertise, engaging regional contractors for civil works, irrigation, and turf supply, a move that kept investment within the Echuca Moama economy. AFL Victoria and the Echuca Football and Netball Club also provided input to ensure the oval met official standards for performance and durability.

As the finishing touches are applied, excitement continues to grow among students, educators, and the local sporting community. The new facility stands as a testament to the power of local collaboration and to the role of regional businesses like Coolabah Turf in shaping greener, healthier, and more active communities across Australia.

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TifTuf Bermuda’s Decade of Dominance

By Dr. Brian Schwartz, Professor, University of Georgia, Department of Crop & Soil Sciences, Institute of Plant Breeding, Genetics & Genomics
Ken Morrow, Vice-President, The Turfgrass Group, Inc.

With ten years of TifTuf bermudagrass in commercial sod production, we are very pleased with the industry recognition and consumer demand that has pushed TifTuf to become a frontrunner in the bermudagrass world. Although this success is appreciated, we also hold in high regard the legacy of TifTuf and the contributions of the University of Georgia’s turfgrass program.

It all started when Wayne Hanna bred TifTuf in 1992. Over the years, he took note of its performance using visual observations and comparisons in his research plots at UGA’s Tifton campus. Beginning in 2009, we began more rigorous scientific testing to better understand what led to Dr. Hanna’s initial observations. The result produced a well-tested, impressive turfgrass cultivar jointly developed by The University of Georgia and USDA-ARS.

A lot of work and mountains of research since those early days has generated more data on TifTuf than any other turfgrass. TifTuf production continues to expand each year as there are now 67 licensed growers across the US, most of which are in southern states. These growers are selected for excellence as over 17,500 acres of TifTuf are now in production.

TifTuf has a lot to offer consumers of many interests, but it is the significant improvement in drought tolerance over all older bermudagrasses that resonates the most. TifTuf is the new standard for judging drought tolerance of turf – the research data from across the country tells the story.

Out of the three mechanisms for drought tolerance (avoidance of drought by growing deeper roots, escape of drought by going dormant, and tolerance of drought which is a physiological adaptive mechanism), TifTuf tolerates drought because it simply uses less water due to physiological adjustments during times of water scarcity.

Years ago, this drought tolerance was tested in Tifton and Atlanta using soil moisture probes that prove TifTuf uses less water underneath the soil in comparison with other Bermudas, such as Tifway – an impressive 38% less water!

All TifTuf is grown under the blue-tag certified cultivar program since our expectation is that it remains genetically pure, even a decade after it was released from UGA.  In just ten years, sales and installations exceed 2.5 billion ft2 (over 23,000 hectares) which calculates to more than 77.8 billion gallons of water saved. That’s enough water to fill nearly 118,000 Olympic-sized swimming pools (about 660,000 gallons each or 2.5 million litres)!

In 2020 a detailed article posted in the Journal of Environmental Horticulture showed that in the Southeast US, a new TifTuf lawn installation would have a payback period of less than four years thanks to reduced water use. As consumers look to save money on utilities, reduced water costs are often referenced as a key attribute. TifTuf’s leaf texture is very fine with a vibrant bright green colour. When a customer needs to replace or match a section of Tifway, TifTuf can easily blend in next to the existing turfgrass with no visual difference noted…except when drought sets in, of course.

Wear tolerance is a very important trait as well, and we are thrilled with how TifTuf holds up under the stress of sports play. Initial testing that showed how TifTuf can hold up better than Tifway and other bermudagrasses when beaten up in research plots has translated into its use on sports fields in Alabama, Arizona, California, Florida, Georgia, North and South Carolina, Tennessee, and Texas, among others.

Just as TifTuf has been an excellent option for athletic fields, it has also been able to hold up to the wear of children and family pets. The foundation of TifTuf’s wear tolerance centers around its dense canopy and upright leaves; both morphological features help it hold up better to traffic. Second, it quickly recovers from sustained damage when watered and fertilised to promote recovery.

Green is good, and TifTuf stays greener longer. Not only under drought stress, but due to its greater cold tolerance during the transition times of spring green-up and fall dormancy. During spring green-up, TifTuf often breaks dormancy earlier than other Bermudas. For fall dormancy, it stays greener further into autumn by several weeks longer than others. Sure, it will eventually go dormant in the winter temperatures, but it brings a rush of Spring Fever when soil temperatures warm again.

A decade after farmers started producing TifTuf for the consumer market, we are elated that TifTuf has distinguished itself as a beautiful, dominant grass with so many positive attributes. Its drought tolerance allows substantial water savings in home and commercial lawns, municipal facilities, school campuses, golf courses and sports fields.

TifTuf is also listed in the Water-Wise Landscape Guide as a drought tolerant turfgrass choice crafted for the Georgia Piedmont area, where it is used as an education tool for water conservation in the entire metro region of Atlanta, Georgia. Because TifTuf maintains acceptable quality longer during a drought, fewer irrigation “events” are needed, resulting in greater water savings over time. Consumers and water providers benefit from decreased irrigation, especially during a time of rainfall scarcity.

The Turfgrass Group and UGA look forward to continuing our work to bring the best grasses to market…and seeing what impacts TifTuf will continue to have in the future across the world. Learning never stops.

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Growing Greener Futures Across the Wide Bay

Across the Wide Bay region, from Bundaberg to Hervey Bay, Maryborough to Gympie, the sight of lush, green lawns is part of what makes our communities shine. Behind many of those thriving landscapes is Wide Bay Turf, a local, family-run business that’s quietly been transforming backyards, parks, and sporting fields with premium, homegrown turf that’s built for Queensland conditions.

From Agriculture to Turf

Before turf, the team behind Wide Bay Turf spent years working the land in dryland farming, contract harvesting, spraying, and running cattle. With deep roots in agriculture, they understand soil, climate, and what it takes to grow something that lasts.

“We couldn’t see a decent future in the food agriculture sector for the risk versus reward,” says Andrew, owner of Wide Bay Turf.

“We were looking to slow down a bit, but we also saw an opportunity to build something sustainable, a business we could grow while still doing what we love.”

That opportunity became Wide Bay Turf, combining agricultural know-how with a genuine passion for helping people create greener, more enjoyable outdoor spaces.

Turf Grown for the Wide Bay Climate

With warm summers, mild winters, and the occasional dry spell, the Wide Bay climate demands a lawn that can handle everything nature throws at it. That’s why Wide Bay Turf focuses on proven turf varieties like Sir Walter DNA Certified Buffalo and Zoysia Australis, known for their durability and low maintenance.

Sir Walter’s shade tolerance also makes it perfect for homes surrounded by trees or with partial sunlight, a common feature in many Wide Bay gardens. Every Sir Walter Buffalo lawn supplied by Wide Bay Turf is DNA Certified, so customers know they’re getting the genuine article, the premium, Australian-bred variety.

“Zoysia Australis is a new favourite for clients who want the wow factor,” says the Wide Bay Turf team. “It’s beautiful to look at and surprisingly easy to maintain.”

It’s medium leaf and deep green tone give it a manicured look, while its slower growth rate means less mowing and edging.

Each roll of turf is grown locally, harvested fresh, and delivered straight to site. “We don’t just sell turf,” Andrew says. “We help people create spaces that last, lawns that suit their lifestyle, their property, and their environment.”

wide bay turf

A Family-Run Business

What really sets Wide Bay Turf apart is their hands-on approach. Every call is answered personally by the family, ensuring customers get the right advice and attention from someone who actually grows the turf. “Being a family-operated business gives us better quality assurance and a closer connection to our customers,” Andrew explains. “We know the product inside and out, and we genuinely care about the result.”

That personal touch has built strong relationships across the region, from landscapers who order weekly to private clients who come back time and again for their next home or project. Whether it’s a small backyard, a new housing estate, or a civil project, Wide Bay Turf treats every job with the same care and commitment.

The Wide Bay region’s turf demand is as varied as its landscape, from civil contractors and builders to homeowners and local councils. “There’s no rhyme or reason to it,” Andrew says with a smile. “One day it’s a sports field, the next it’s a new housing development or a couple of pallets for someone’s backyard.”

That flexibility and reliability have earned Wide Bay Turf a trusted reputation for service and quality throughout the region.

wide bay turf

Committed to Sustainability

Beyond growing great turf, Wide Bay Turf takes pride in responsible water use and sustainable farming practices. Healthy turf, they note, contributes to a healthier ecosystem, cooling the air, filtering dust and pollutants, and helping to prevent soil erosion. It’s a small but meaningful way to make the Wide Bay region greener and more liveable.

As part of the Lawn Solutions Australia network, Wide Bay Turf joined to expand their range and connect with a community of like-minded growers. “We were originally all couch,” Andrew says, “but we saw a need for more options for our customers and improved turf varieties. We didn’t really like the older Zoysia japonica on the market, so when we came across Australis, we knew it was the best newly developed variety for us.”

At its heart, Wide Bay Turf is about more than just growing grass, it’s about growing community pride and a little slice of paradise right under our feet. Because when the lawns look good, the Wide Bay region looks even better.

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People Purpose Progress

LAWN SOLUTIONS AUSTRALIA CONFERENCE 2025

The 2025 Lawn Solutions Global Turf Conference brought together the Lawn Solutions Australia Network of Turf Producers from across the nation for an inspiring day of presentations and networking in Surfers Paradise, Queensland.

Lawn Solutions Australia (LSA) is a national network of turf producers who supply premium turf varieties such as Sir Walter DNA Certified and TifTuf Hybrid Bermuda. This conference
is the largest of its kind in the Southern hemisphere and celebrated its 25th year since the inception of the Sir Walter brand. With the theme ‘People, Purpose, Progress’, the conference delivered a packed agenda designed to challenge conventional thinking, showcase technological advancement, and celebrate collective achievement. Members from all over Australia attend the conference to be educated, motivated and to celebrate the successes achieved throughout the network.

Events like these could not happen without the contribution of some incredible organisations and industry partners. A networking evening was held the day before the conference, presented by Trimax Mowing Systems. This event provided attendees the opportunity to engage with leading turf industry companies. These companies are partnered with LSA, offering cutting edge technologies, equipment and resources to enhance and support turf producers.

lsa conference

Conference day kicked off with Master of Ceremonies Marty Wilson setting the tone with an energising keynote, sharing his unique perspective on navigating change, hardship and stress, with humour and resilience. As an award-winning comedian and TED Talk veteran, Marty’s message resonated with attendees, encouraging adaptability in the face of challenges.

LSA Director Gavin Rogers followed with his presentation, ‘Fields of Opportunity: The Next Era of Turf’. Gavin reflected on the key milestones achieved throughout LSA’s journey and officially welcomed the newest members to the LSA Member Network. While celebrating past successes, he also looked ahead, offering insights into the strategic focus and vision for the future of the LSA House of Brands and the LSA Network.

Attendees were then inspired by mountaineer and martial artist Paul Hockey, whose remarkable life journey and motto, ‘Never give up… Never ever give up’ which served as a powerful reminder of perseverance. Despite losing his right arm to cancer at just three weeks of age, Paul became the first disabled person to reach the summit of Mount Everest from the North Side.

Following morning tea, the focus shifted to the future. Technical Manager at LSA, Joe Rogers discussed ‘The New Turf Road Ahead’, highlighting turf research and development which has led to the recent announcement of Stampede Hybrid Buffalo, a new and exciting buffalo grass variety which will be available exclusively through LSA Members. The LSA Marketing team followed this presentation with ‘Selling the Road Ahead’, presenting strategies for brand growth and market development for the LSA House of Brands and the official launch of Stampede Hybrid Buffalo to the market in 2026.

stampede lsa conference

Sales and Marketing Expert Abbie White closed the session with a high-energy, insightful dive into today’s rapidly evolving consumer landscape. She explored the level of ‘disruption’ now required to cut through the noise and highlighted the growing influence of AI and digital technologies. Attendees were encouraged to rethink how consumers discover their businesses online and explained why a seamless user experience is essential for driving conversions.

After a networking lunch, the conference moved into future-focused technologies. Dr. Brett Morris of Syngenta revealed the latest in turf-specific chemical advancements, including updates on Recognition Herbicide. Mike Burdick from Sabanto shared the advancements they’ve made in autonomous technology, which have culminated in the development of retrofit tractor robotics, while Daniel McLean and Ester Gomez from Heuch Cooling Solutions shared real-world solutions for improving turf shelf life by several days using advanced cooling systems.

sabanto lawn solutions

The final speaker of the day was Professor Arnold Dix, celebrated globally for his heroic leadership during the Silkyara Bend-Barkot Tunnel rescue in the Himalayas of India. 41 construction workers were trapped underground for 17 days after a tunnel collapse, with Professor Dix leading the team to have them carefully extracted safely. This was a highly compelling keynote titled ‘The Promise’, encouraging attendees to lead with purpose and redefine the impossible.

Abbie White returned to wrap up with ‘Unlearn and Re-learn: What Are Your Next Steps?’, challenging attendees to make real change and take the lessons learned throughout the day back to their businesses for implementation.

The day concluded with the highly anticipated LSA Awards Night, presented by Syngenta, where turf producers and industry partners gathered to celebrate the year’s achievements. There were some incredible results achieved, project involvements, dedication and hard work which we are so pleased could be acknowledged and celebrated together. Congratulations to all the winners, in particular Coolabah Turf who took out this year’s top national award for the 7th year in a row!

lsa con 2025

Thank you to everyone who attended this years’ highly successful event, here’s to the next 25!

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International Turfgrass Research Conference

CONNECTING GLOBAL TURF INNOVATION IN NAGANO, JAPAN

At Lawn Solutions Australia (LSA), the foundation of success has always been research and breeding innovation. Yet, in Australia, active turf breeding is very minimal and without government support programs, LSA relies heavily on international collaboration to access new genetics and technology.

Through long-standing partnerships with leading breeders and universities, LSA continues to strengthen its R&D program, the largest of its kind in the Southern Hemisphere.

Global Collaboration

In July 2025, a delegation from LSA attended the International Turfgrass Research Conference (ITRC), held in Nagano, Japan. This was the second time the conference had been hosted in Japan, with the first being in Tokyo in 1989. The conference was organised by the Japanese Society of Turfgrass Science (JSTS) in association with the International Turfgrass Society (ITS).

With more than 420 delegates representing 27 countries, the event served as a global forum for scientists, breeders, turf managers, and industry leaders to share cutting-edge research that is shaping the future of turfgrass.

While a handful of Australians attended, none presented on actual turf breeding, underscoring how far Australia still needs to develop in this field. In contrast, global leaders showcased advanced work in genetics, sustainability, and automation, offering invaluable insights for the LSA team and its growers back home.

The week-long program combined technical sessions with field tours across Japan’s iconic stadiums, racetracks, and public gardens, where delegates saw cutting-edge turf applications in both warm- and cool-season conditions.

Key Learnings Included:

• Rapid global progress in turf breeding, particularly across Japan, China, and the United States.

• Adoption of robotics and AI – transforming mowing, spraying, and irrigation management.

• Focus on sustainability and climate resilience, including drought- and salinity- tolerant varieties.

• Integration of molecular breeding and digital phenotyping to accelerate cultivar development.

Several keynote speakers delivered particularly relevant insights for LSA’s ongoing breeding partnerships, including:

Their presentations reinforced the importance of sustained collaboration between commercial turf producers and academic breeding programs, a model LSA continues to invest in.

Technology, Sustainability, and the Future of Turf

A strong theme throughout the 2025 ITRC was the integration of technology and sustainability in turf management.

itrc

Robotics and Autonomy

New innovations are transforming turf operations worldwide. Targeted sprayers, robotic mowers, and advanced digital sensors are reducing labour requirements while enabling greater precision and sustainability.

Turf and Climate Resilience

Dedicated research streams on soil and water management highlighted turf’s critical role in climate mitigation. Presenters showcased studies on irrigation optimisation, heat and drought tolerance, and the role of turf in carbon capture, all aligning with LSA’s focus on water-efficient, resilient grasses.

Molecular Breeding Advances

New molecular breeding tools and digital phenotyping methods are fast-tracking the development of superior cultivars. These allow breeders to measure performance traits with unprecedented accuracy and speed, transforming the traditional breeding cycle from decades to years.

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The Windsor Downs Project

RESIDENTIAL TURF INSTALLATION CASE STUDY

PROJECT SNAPSHOT

Location: Windsor Downs, Western Sydney, NSW

Turf Variety: Zoysia Australis
Project Size: 3,000m2
Client: Private Residential Property

Scope: Full site preparation, turf supply, and installation

Date Completed: March 2025

This large-scale residential project in Windsor Downs called for a premium, low- maintenance lawn that could handle the climate extremes of Western Sydney. With over 3,000m2 to cover, the client wanted something that offered both visual appeal and long-term durability, with minimal ongoing effort.

After a site assessment and consultation with Musturf, Zoysia Australis was chosen for its superior drought tolerance, dense growth, and natural weed resistance, making it ideal for expansive properties where maintenance time is limited.

Zoysia Australis is one of Australia’s most advanced turf varieties. With a fine-to- medium leaf blade, rich green colour, and a dense, carpet-like growth habit, it’s perfect for homeowners looking for a premium look with less upkeep. Its slow vertical growth reduces mowing frequency, while its deep root system makes it highly drought-tolerant and efficient in water usage.

This variety also performs well in full sun and shows excellent resistance to weeds and pests, making it the ideal choice for large open areas like this Windsor Downs property.

musturf zoysia australis

The Installation Process

Step 1: Site Preparation

The team began by preparing the entire 3,000m2 site, levelling and conditioning the soil to ensure optimal turf establishment.

Step 2: Turf Supply

Freshly cut Zoysia Australis turf was harvested at the Musturf farm in Windsor, loaded directly onto pallets, and delivered to site the same day.

musturf zoysia australis

Step 3: Installation

Using small rolls across nearly the entire site, our team ensured manageable handling and precision placement. This allowed for tight joins, neat finishes, and consistent coverage throughout the entire 3,000m2 area.

musturf zoysia australis

Step 4: Aftercare

The newly laid lawn was watered-in and fertilised to promote strong root growth and faster establishment.

The result is a stunning, high-end lawn that not only meets the client’s lifestyle needs but also adds value and curb appeal to the property. With proper care, this Zoysia Australis lawn will continue to thrive year-round, providing a lush, green space for family use, entertaining, and everyday enjoyment.

Musturf is a trusted residential and commercial turf supplier delivering and installing fresh turf from their Hawkesbury & Hunter Valley farms throughout NSW. Musturf was established in 2018 by Patrick and Melissa Muscat. Born and raised in the Hawkesbury Valley NSW, Patrick is a third generation turf farmer with a lifetime of experience in agricultural farming.

The company is one of the few turf growers in NSW that provides a comprehensive service that includes site preparation, lawn removal, and replacement. This provides Musturf with the unique opportunity to complete large scale residential projects from soil preparation, right through to establishment.

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A New Standard in Buffalo Grass Performance

Stampede Hybrid Buffalo™

Australia’s turf industry is built on innovation, and occasionally, a new variety emerges that reshapes what professionals expect from their turf. That moment has arrived again, with the soon to be released Stampede Hybrid Buffalo™.  Stampede is a next generation turfgrass that’s the result of years of rigorous research, trials, and development both in Australia and internationally.

As we look ahead to 2026, Lawn Solutions Australia (LSA) is proud to announce that foundation stock of Stampede Hybrid Buffalo™ is now being planted by selected LSA members around the country, with a tightly managed rollout set to make this variety available to the market next year.

But what exactly makes Stampede so special and why are so many in the industry already calling it the next big thing in buffalo?

The Search for a Better Buffalo

For decades, Australian growers and turf professionals have relied on buffalo varieties for their versatility, shade tolerance, and overall performance in warm climates. From parks and backyards to high-traffic council spaces, buffalo grass has always had its place.

However, as conditions change and demands increase, so too must the grass.

The development of Stampede Hybrid Buffalo™ began with one clear objective: to combine the best traits of existing buffalo grasses and push the limits on drought tolerance, wear recovery, and year-round colour retention, without sacrificing ease of maintenance.

Working closely with breeders and researchers, LSA undertook a multi-year evaluation program. Hundreds of buffalo selections were trialled under varied Australian conditions, and only those demonstrating superior performance across multiple metrics were considered for further development.

stampede buffalo

Proven Performance in Trials

One of the standout features of Stampede is its hybrid vigour, delivering fast establishment and an aggressive lateral growth habit, without the excessive thatch buildup seen in older varieties.

Trial highlights include:

  • Exceptional drought tolerance: Stampede has consistently outperformed other leading buffalo types in extended dry periods, showing strong resilience and recovery even under minimal irrigation.
  • High shade tolerance: With excellent photosynthetic efficiency, Stampede thrives in low-light conditions, making it ideal for shaded residential areas, parklands, and urban environments.
  • Superior wear recovery: Stampede bounces back quickly from traffic stress, making it a top candidate for school grounds, sports surrounds, and playgrounds.
  • Winter colour retention: Where many varieties fade to pale green or even brown in cooler months, Stampede maintains its colour and coverage longer, helping councils and property managers present a more consistent look year-round.
  • Low maintenance: Its growth habit means less mowing, less dethatching, and fewer inputs, something both turf professionals and end-users will appreciate.

Stampede has undergone testing not just in controlled environments, but also in real-world scenarios, across varied soil types, climates, and mowing regimes to ensure the variety is fit-for-purpose for a wide range of applications across Australia.

stampede buffalo

The Science Behind the Stampede

What makes Stampede different at a molecular level is its carefully selected parental genetics, blending desirable traits from established cultivars with enhanced resistance to common environmental stresses. Unlike traditional buffalo types, which are often bred for a single dominant trait, Stampede has been bred for balance, providing excellent performance across all key turf metrics.

The development process was guided by a combination of field testing, laboratory analysis, and performance modelling, with LSA’s R&D team working closely with international breeders to ensure Stampede meets both current and future needs of the industry.

According to the LSA breeding program team, “Stampede is not just a new buffalo, it’s a new benchmark. It represents the next step in what turf professionals can expect from their grass, especially when looking for reliability, aesthetics, and sustainability in one package.”

Foundation Plantings Underway

While the science and trial results are impressive, Stampede’s next chapter is now being written, quite literally, in paddocks across Australia.

In late 2025, foundation stock of Stampede Hybrid Buffalo™ began being planted by select LSA members nationwide, marking the start of the foundation release phase. This has been a carefully structured and tightly monitored rollout process designed to ensure quality and consistency from the very beginning.

Unlike general commercial releases, foundation release is reserved for highly controlled propagation, ensuring that all material planted meets strict certification standards and originates from verified clean stock.

stampede buffalo

Why Foundation Release Matters

Foundation release is a critical part of LSA’s approach to bringing new turf varieties to market. It ensures:

  • Genetic purity – Only true-to-type material is propagated, eliminating variation and risk of inferior clones.
  • All foundation turf is produced under AusGAP-certified conditions, ensuring no contamination from soil-borne pests or pathogens.
  • Uniform performance – Growers commit to producing turf under best-practice management protocols, resulting in a consistent product regardless of where it’s grown.

Non-Negotiable Quality with AusGAP Certification

All growers participating in the Stampede foundation program must be AusGAP certified — a mandatory quality assurance standard that covers everything from paddock preparation and harvesting practices to traceability and environmental compliance.

AusGAP (Australian Genetic Assurance Program) is the national standard for turf production, and its adoption ensures that when Stampede hits the market in 2026, buyers, whether councils, contractors, or homeowners, can trust that they are receiving a premium product with proven genetics and performance.

LSA’s national network of turf farms has fully embraced this process, with growers in Queensland, New South Wales, Victoria, South Australia, and Western Australia all working to establish their initial plantings. By mid-2026, these farms will be ready to meet market demand, with guaranteed quality from paddock to project.

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